[ATTACH] Mastering Data Mining The Art and Science of Customer Relationship Management (Michael J. A. Berry, Gordon S. Linoff) 512 pages
[IMG] Data Mining Techniques For Marketing, Sales, and Customer Relationship Management 3rd Ed. 2011 (Linoff G.S., Berry M.J.) 600 pages
[IMG] Data Mining Cookbook Modeling Data for Marketing, Risk and Customer Relationship Management (Olivia Parr Rud) 429 pages
[IMG] CRM in Financial Services A Practical Guide to Making Customer Relationship Management Work (Merlin Stone) 721 pages
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